Shobhan by Mita just had its first year anniversary on 1st of May '14. And as a part of celebrations, they plan to have a BIG Week-long Exhibhition from 5th of this month! For the same i was called upon by Mita Aunty to document and shoot a small #LookBook for them :) Goes without saying that i could not have been happier doing it!

As you enter Shobhan you can feel that every color here has an energy... every tone has something to say... The space that Shobhan is, is one of its kind in Surat and is a perfect blend of the classic and the new... soft and edgy yet smart!

The collection of drapes too, which is hand picked by Mita Aunty herself were so stunning!

This exclusive clothing line is something you have never seen before... Lucknowi, Jamdhani Dhaka, Matka sarees , Unstitched cotton Pintax kurtas, Stiched full suit designer pieces... you name it and it is there!

I took almost twice the time i should have taken for this shoot... because half the time was spent in checking out the unstitched cotton pintax kurtas section (which i guess is only available here in Surat) :P but they were so awesome, could not help it! Check a few shots i did for the #LookBook -

I am definitely spending more here than what i will be getting for this assainment! Cant wait for the Exhibition to begin on the 5th :)

Also... cant finish this post without writing about Mita Aunty -

Something which i am very sure about is that i will never meet a more modest and humble person. How does she manage time to do so much and do everything she does so immaculately is too something i will never be able to figure out... This store is her mirror image. Every corner, every small art piece, every little detail reflects her. And because of her... this is not just another boutique with clothes... its actually a conversation waiting to happen!

Have a look at the #LookBook i did for them -

I will be there first thing in the morning on the 5th. Make sure you are there too!

Address - Shobhan, 1st Floor, Chandni Chowk, Behind Shardayatan School, Athwa, Surat.

PS - Thank You Saloni Dalal, for not just helping me with this shoot but also with the ideation and content of this blog post!

I seriously feel that the concept of a special day to celebrate womanhood itself is flawed. It should be celebrated EVERYDAY! But the imperfect world we live in... we (women) should not let go of any opportunity to pamper ourselves :p

And so 8th March is celebrated all over the world as International Women's Day!

I felt rather lucky to be invited to document the inauguration of a special community initiative - World of Women – WOW at VR Surat which is a month long initiative celebrating and honoring women.

'Inspiring Change' is the International Women's Day theme for 2014 and VR Surat took that forward by creating a WOW zone in the Runway section, where they have profiled successful female entrepreneurs. I was fascinated to learn a lot about the fascinating journey and achievements of fashion designer Anita Dongre, Mira Kulkarni, the founder of Forest Essentials and Shriti Malhotra of Body Shop among others. Such an inspiration!

Renowned singer Shruti Pathak was there to inaugurate this awesome initiative.

I had such a great time with her as we went around VR Surat... its simply such a happy place!

Had so much fun shopping with her, she made my day :p

I also loved the WOW Wall -

If you are looking for a way to express your love and gratitude to the most important women in your life, you can leave them a dedication at this special WOW message wall (You can also leave me a dedication if you like my pictures :p)

I just adore these small initiatives by them. Events such as these bring so much goodness and some refreshing changes to our city. The management team tells me that they will also have paintings by prominent artist Nandita Chaudhuri exhibited at the Centre (and i am so looking forward to that). They also plan to felicitate women who have contributed to the community with a special award ceremony at the end of this month-long celebration. Will definitely try and blog about that too. Till then do visit VR if you have not and have fun with all these super special little things you can do.

Also do share this and let other women know of this inspiring and wonderful initiative.

PS: While we are talking about celebrating womanhood, do go and watch QUEEN. A must must watch for every woman and even more so for men. I cant praise it more... JUST GO!

Shobhan by Mita.

V(we) R(are) Surat #Woman'sDaySpecial

Loves Making Photographs.

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